About Us
It Started with a Vision
When Downing Barber lived in Colorado, he frequently traveled throughout the Southwest. While he was drawn to the openness and natural beauty of the landscape, it was the food that really won him over—particularly the mission-style burritos.
It was then that Downing made it his goal to introduce the flavorful, healthier foods of the Southwest to all of America. So he began honing his culinary skills and perfecting recipes. Shortly after that, in 2000, he opened his first Barberitos in Athens, Georgia.
In 2022, Barberitos joined WOWorks’ family of Better-For-You brands to accelerate growth and enhance the brand even further.
Food
It’s about what we serve and how we serve it.
Barberitos uses premium and high-quality ingredients. Farm-fresh foods sourced locally whenever possible. Many of our menu items are prepared or cooked in-house daily, including hand-smashed guacamole, home-made salsas, fresh-cut vegetables as well as chicken, steak, pork, turkey, tofu, rice and beans. Our lifestyle menu offers a variety of delicious products that can easily fit into a balanced, healthy diet.
Community
We give back to the communities we live in.
The core of the company’s mission is to have a positive impact on others by providing exceptional guest service, healthy and delicious food and charitable efforts. Being involved and giving back are guiding principles from the corporate office to each restaurant by actively engaging with local projects, donations, sponsorships and more.
We require each of our franchisees to spend 1% of their profits on community involvement on a monthly basis. Without community support, Barberitos will not be successful.
Community
We give back to the communities we live in.
The core of the company’s mission is to have a positive impact on others by providing exceptional guest service, healthy and delicious food and charitable efforts. Being involved and giving back are guiding principles from the corporate office to each restaurant by actively engaging with local projects, donations, sponsorships and more.
We require each of our franchisees to spend 1% of their profits on community involvement on a monthly basis. Without community support, Barberitos will not be successful.
People
Have positive interactions with everyone we meet.
One of the qualities that distinguishes us from our competitors is our commitment to the guest. We make second mile service our second nature. We understand the importance of knowing and responding to our guests.
We also realize the crucial role that our team members play in the restaurant as the daily face of Barberitos and make sure our employees are proud to work at Barberitos.